Social Media Agency Blog

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It's always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success...

June 27, 06

B2B marketing, Digital marketing, marketing case studies, social media marketing, Social media strategy, brand case studies, Content marketing

Share-bait: 60% of links shared on social media are unread

It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might be the only...

June 27, 06

blogging, social media marketing, social sharing, Twitter marketing, Content marketing, social media, social media management

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a...

June 10, 06

B2B marketing, B2B content marketing strategy, content marketing strategy, Social media strategy, b2b content marketing, Content marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to...

May 31, 05

B2B marketing, Digital marketing, social media marketing, Social media strategy, b2b content marketing, b2b digital marketing, Content marketing

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers' social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t...

May 24, 05

social listening, social media fans, Social media monitoring, Social media strategy, social media tips, social media training, customers on social media, Social customer service, social media, social media management

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies.

May 18, 05

Instagram, Instagram marketing, social media marketing, Social media strategy, social media management

Instagram Insights are coming. Here's the low-down...

After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they...

May 17, 05

Instagram insights, Instagram marketing, social media marketing, Social media advertising

Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies - from car company, Nissan, and...

April 28, 04

conversocial, social media marketing, Social media monitoring, synthesio, tools, Social customer service, social data, social media listening

14 Essential Social Customer Service Strategy Insights

This week I hosted the UK's Social Customer Service Summit in London. If you don't know it - it's an unique event that brings together around 100 brands to discuss developments in social and...

April 15, 04

social media training, Social customer service, social customer service summit, Social media events

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