Social Media Agency Blog

Snapchat vs Instagram: Which is better for marketing?

At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting a huge 166...

October 29, 10

Instagram marketing, snapchat marketing

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies.

May 18, 05

Instagram, Instagram marketing, social media marketing, Social media strategy, social media management

Instagram Insights are coming. Here's the low-down...

After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they...

May 17, 05

Instagram insights, Instagram marketing, social media marketing, Social media advertising

Rise of the social media influencer – how to identify and engage with brand advocates.

Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to...

April 11, 04

Digital marketing, facebook, Instagram marketing, marketing strategy, social media influencer, social media marketing, Social media monitoring, Social media strategy, twitter, Content marketing, social media, social media agency, social media management, Social media measurement, social media trends

What does Instagram's move away from a chronological feed mean for marketers?

Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram's own words: "to improve your experience, your feed will soon be...

March 24, 03

Instagram algorithm, Instagram marketing, social media marketing, Instagram feed