Social Media Agency Blog

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers' social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t...

May 24, 05

social listening, social media fans, Social media monitoring, Social media strategy, social media tips, social media training, customers on social media, Social customer service, social media, social media management

Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies - from car company, Nissan, and...

April 28, 04

conversocial, social media marketing, Social media monitoring, synthesio, tools, Social customer service, social data, social media listening

14 Essential Social Customer Service Strategy Insights

This week I hosted the UK's Social Customer Service Summit in London. If you don't know it - it's an unique event that brings together around 100 brands to discuss developments in social and...

April 15, 04

social media training, Social customer service, social customer service summit, Social media events

Virtual Reality and Augmented Reality: The Effects On the Social Landscape (Part 1)

Augmented Reality… Virtual Reality… what even is real anymore? We have seen so many of these different terms being bounced around on newsfeeds everywhere but what are they? What functions and...

March 18, 03

augmented reality, communication technology, marketing communications, social media marketing, Social media strategy, social selling, Content marketing, Social customer service, social landscape, social media news, technology, virtual reality

Is social media really going private?

At the start of January I was asked by a brand to present a review of the top 10 leading trends in social media for 2016. This is the first post in a series I'll be writing about the trends I...

January 26, 01

online communities, social media marketing, Content marketing, Social customer service, social media trends