Social Media Agency Blog

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers' social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t...

May 24, 05

social listening, social media fans, Social media monitoring, Social media strategy, social media tips, social media training, customers on social media, Social customer service, social media, social media management

Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies - from car company, Nissan, and...

April 28, 04

conversocial, social media marketing, Social media monitoring, synthesio, tools, Social customer service, social data, social media listening

Rise of the social media influencer – how to identify and engage with brand advocates.

Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to...

April 11, 04

Digital marketing, facebook, Instagram marketing, marketing strategy, social media influencer, social media marketing, Social media monitoring, Social media strategy, twitter, Content marketing, social media, social media agency, social media management, Social media measurement, social media trends