Social Media Agency Blog

Instagram Marketing Strategy – Find a niche and run with it!

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return.

June 08, 06

social media marketing, Social media strategy

What do the new influencer marketing guidelines mean for brands?

Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience...

March 24, 03

marketing guidelines, social media influencer, social media marketing, Social media strategy, Content marketing, social media, social media agency

How to create your B2B social media strategy - Cambridge #B2BHuddle

OST hosted it's first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media...

March 16, 03

B2B marketing, social media marketing, Social media strategy, b2b content marketing, Content marketing, Social media events

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It's always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success...

June 27, 06

B2B marketing, Digital marketing, marketing case studies, social media marketing, Social media strategy, brand case studies, Content marketing

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a...

June 10, 06

B2B marketing, B2B content marketing strategy, content marketing strategy, Social media strategy, b2b content marketing, Content marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to...

May 31, 05

B2B marketing, Digital marketing, social media marketing, Social media strategy, b2b content marketing, b2b digital marketing, Content marketing

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers' social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t...

May 24, 05

social listening, social media fans, Social media monitoring, Social media strategy, social media tips, social media training, customers on social media, Social customer service, social media, social media management

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies.

May 18, 05

Instagram, Instagram marketing, social media marketing, Social media strategy, social media management

Rise of the social media influencer – how to identify and engage with brand advocates.

Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to...

April 11, 04

Digital marketing, facebook, Instagram marketing, marketing strategy, social media influencer, social media marketing, Social media monitoring, Social media strategy, twitter, Content marketing, social media, social media agency, social media management, Social media measurement, social media trends

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